So many radio personalities don’t get this social media thing, but KKRW (93.7 The Beat)/Houston night show star Devi Dev has mastered it. In addition to showcasing her life, she promotes her show without annoying her followers and fans.
Instead of constantly telling people to tune in, Devi will share behind-the-scenes content from her show, usually with station logos to help expand the brand. The promotion is subtle and makes listeners feel like they missed something…a much more effective way to drive tune in.
Connect with Devi Dev via social media if you’re a personality to get some tips on how to step up your social game. Or check her out if you’re a programmer looking find a very successful personality to inspire your team to elevate their presence on social platforms. And visit Devi Devi’s site to check out all of her digital assets in one place.