Funky Dineva is a big personality with a six-figure following on social media, and as radio works harder than ever to attract millennials and evolve into credible digital brands, talent like Dineva should be recruited. Here are five reasons why this web star should be recruited by programmers to fill a full-time daypart.
1. The Mess: The Entertainment news report is the most popular feature on many radio shows, but it’s not just what’s being reported, but how it’s reported. And Funky Dineva gives the tea on everyone listeners care about.
2. The Funny: Whether you’re into the celebrities he talks about or not, the way Funky Dineva delivers his thoughts on the latest gossip in his vlog in so entertaining, that he would be a fun addition.
3. The Reach: Some personalities still don’t see the value in being active on social media. Funky Dineva gets it, and is heavily followed on YouTube and Instagram.
4. The Voice: New radio personalities often have to find their voice, but the Funky Dineva is established and actively followed.
5. The Character: While Funky Dineva isn’t committed to life under a wig, his drag persona is a big hit online. Even though fans know that Funky Dineva is a character, that doesn’t seem to stop them from consuming his content.
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