Some Program Directors have to beg talent to engage on social media, but each member of “The Breakfast Club” is highly engaged on multiple platforms. Because they are active, they have large numbers of followers. Because they have large followings, the more opportunities that are presented to them.
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When considering who to cast in television and film roles, and even radio positions, people looking for talent to hire often go to social media to see what their footprint is. The philosophy is that those with the most followers are more likely to attract a bigger audience to the project they are hired for.
While social media isn’t the only reason why “The Breakfast Club” is deemed successful as they celebrate 5-years together, the ability to share compelling content created by the morning show is undeniable. Getting interviews placed on popular blogs is also a great look. But more importantly, DJ Envy, Angela Yee and Charlamagne Tha God all have the ability to instantly promote their show and themselves to millions via social media.
Each personality on “The Breakfast Club” truly understands the power of social media. Learn more about their journey here.
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