Clubhouse is a newer audio-centric social media network that’s been generating a lot of buzz. Users interact in “rooms” with their voices only, and you can join in a conversation or start your own by creating a room.
Because of Clubhouse’s focus on voice, numerous radio personalities have gravitated to the invite-only platform. And Clubhouse is trying to attract even more creators of content by giving them a way to get paid.
Instead of selling ads and running pre-roll before entering a room, Clubhouse allows users to pay creators with its new Payments feature. Here’s how...
- To send a payment in Clubhouse, just tap on the profile of a creator (who has the feature enabled) and tap “Send Money”.
- Enter the amount you would like to send them. The first time you do this, you’ll be asked to register a credit or debit card.
- 100% of the payment will go to the creator. The person sending the money will also be charged a small card processing fee, which will go directly to our payment processing partner, Stripe. Clubhouse will take nothing.
Because most content creators have built vibrant communities on Instagram, YouTube and Facebook, and can get paid on those platforms, Clubhouse has an uphill climb. Content can be replicated across other social media networks, but additional time and attention is required to build an audience on Clubhouse since it’s all real-time.
There are several influential executives working behind-the-scenes at Clubhouse to make it reach its full potential. Last month, Instagram Music Strategic Partnerships executive Fadia Kader departed and joined Clubhouse as the Head Of Music Partnerships + Creators, and former Netflix & OWN exec Maya Watson is the Head Of Global Marketing. Lastly, Clubhouse’s Head Of Community + Content is Stephanie S. Simon, who previously worked as a Consultant for Gucci.
While Clubhouse faces the daunting task of growing its community, the focus on audio is compelling because of the unflinching success of podcasts globally. About the benefits of being voice-driven, Clubhouse’s blog states the following:
“With no camera on, you don’t have to worry about eye contact, what you’re wearing, or where you are. You can talk on Clubhouse while you’re folding laundry, breastfeeding, commuting, working on your couch in the basement, or going for a run. Instead of typing something and hitting Send, you’re engaged in a back-and-forth dialogue with others. The intonation, inflection and emotion conveyed through voice allow you to pick up on nuance and form uniquely human connections with others. You can still challenge each other and have tough conversations—but with voice there is often an ability to build more empathy.”
Download Clubhouse Here