It’s been heartbreaking to see so many broadcasters lose their jobs in 2020 as a result of layoffs. As executives make hard decisions to help their respective companies survive, it may seem as though Talent doesn’t matter as much as it did before cutbacks triggered by Coronavirus financial losses. But the recent deals for Howard Stern and Charlamagne Tha God show that companies are finding ways to retain top Talent.
Howard Stern signed a new five-year deal with SiriusXM, and the exact terms were not disclosed. But according to reports, his current deal for $80 – $100 million was upped to $120 million.
The good news was shared on “The Howard Stern Show” as only Howard could deliver it:
“I look forward to more laughs and good times. As a proud member of Bachelor Nation I say…Robin, will you accept my rose and dare I say, should you forgo your individual room, will you join me in the fantasy suite?”
As for Charlamagne Tha God, no numbers have been circulating. But just like Howard, Charlamagne has re-upped for five more years. The deal with iHeartMedia covers his work on “The Breakfast Club,” and as an executive Cas o-Founder and Chief Creative Officer of the Black Effect Podcast Network and now Senior Creative Officer of Cultural Content and Programming at iHeart.
“All I want to do for the next 5 years is continue to move the culture of radio and podcasting forward by curating a new era of voices, programming, and events. GOD IS GREAT! Now, it’s time to get back to work.”