Michael Baisden had a successful run as a syndicated afternoon talent on Urban AC radio, and he found an effective way to connect with his listeners off the air. During his show, he would engage with his audience on Facebook and promote his page, and it became a thriving community that is still very active years after his program ended.
Too many personalities view social media as a chore, but as Baisden shows, it’s worth your energy, because you can take your audience with you. While he doesn’t have a show to promote, Michael Baisden uses his social fans and followers to promote his books and appearances.
Time will tell if Baisden will return to radio, but if he does, he will bring a very impressive following that could easily be converted to listeners.