Papa Keith is the Afternoon Talent on WMIB (103.5 The Beat)/Miami, and social media is a big part of his show. Instead of just encouraging listeners to follow him, PK invites them to find him on social so that he can see what they are up to.
This tactic has helped Papa Keith learn about his listeners and have a deeper connection because he can see what they look like and talk about. As a result, relationships are created with listeners on social media, instead of just being a one-sided promotional tool.
While following every fan who follows you may overwhelm your timeline, you can scale down Papa Keith’s strategy by following those who are most engaged. Iconosquare is an awesome tool to discover who interacts the most with your posts on Instagram.