The Lincoln Project Logo

The political action committee The Lincoln Project launched in 2019, and its Twitter account @ProjectLincoln has amassed 2.5 million followers after less than a year in existence. The content posted is undoubtedly resonating, as evidenced by the impressive following. But there are some take aways for Talent looking to organically grow engagement and followers on Twitter.

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Keith Edwards is The Lincoln Project’s Communications Director and the mastermind behind their Twitter account. “Authentic, honest and concise” are three words Edwards has used to describe The Lincoln Project’s social media messaging. And they also are great words to keep in mind when for anyone crafting tweets.

Watch Keith Edwards share more insight unto why The Lincoln Project is so potent on Twitter in the video below.

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