Gospel singer and reality TV star Erica Campbell of Mary Mary is now a syndicated Radio Talent, and she really leveraged her social platforms to launch her new show.
Instead of waiting for Reach Media or a publicist to promote “Get Up! Mornings With Erica Campbell,” she used her very active social accounts to spread the word. Erica connected directly to her fans with videos and photos to build up the excitement, and her work on social media is good example on how to digitally launch a new show.
Take a look at the feeds from Erica’s Instagram, Twitter and Facebook accounts to get some ideas on how to maximize anticipation for a new show.
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