As the Vice President of Content Development & Syndication for Skyview Networks, Rico Colindres definitely understands the importance of great content. But how does one go about creating it?

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Watch Rico Colindres explain why it’s important to be laser focused on the listener in this video from this year’s Morning Show Boot Camp in Chicago. Watch until the end of the video to see Rico perfectly illustrate his point with a mic drop-worthy example.

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