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Being personable isn’t just how you sound on the air, you also have a huge opportunity to make an intimate connection to your audience via social media. Maria More has figured out how to make a personal connection with her listeners on and off the air. See what she’s doing right to connect with her audience in between breaks.

Maria is beautiful, but she doesn’t reply on thirst traps to gain followers on social media. Instead, she shares behind the scenes pictures, videos talking directly to her fans, family moments and topical content. She has even shared before and after weight loss pictures!

There’s promotion of the stations she’s heard on: Majic 107.5/Atlanta and Boom 94.5/Dallas, but it’s really organic. And because she populates her social networks with so much personal content, the station posts don’t come across as promotional.

Even though Maria is heard on adult formats, she markets herself of social media like a millennial. Watch her feeds to get ideas on how to be engaging on social networks.


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