It’s not often that a full-time opening in a major daypart is available in a major market on a legendary station. But now that Frank Ski has moved on from WHUR/Washington, DC, the afternoon slot is ready to be filled by someone who will have to go head-to-head with beloved market legend Donnie Simpson who recently returned to radio on WMMJ (Majic 102.3).
Finding the right fit for WHUR is going to be a challenge, but here are some unconventional picks for the job in alphabetical order.
Adimu: Market vet Adimu exited Majic 102.3 before Donnie Simpson returned to the airwaves. He’s well-known in DC from his run on WPGC, and he would likely do whatever it takes to succeed over the show that replaced his on Majic 102.3.
Big Tigger: Like Donnie Simpson, Big Tigger made a big impact in the market on WPGC. The two are totally different, and Tigger is still successful in the Urban format and can currently be heard hosting afternoons on WVEE (V103)/Atlanta. But Tigger would be an interesting choice to go up against Donnie, because Tig would likely attract heavy listenership among 25-34 year-olds and possibly impact both Majic 102.3 and Urban sister station WKYS.
Ebony Steele: The former co-host of “The Rickey Smiley Morning Show” and “Dish Nation” personality is not only relatable and smart, she’s also funny and overall very entertaining. Hearing Ebony shine on her own would an interesting counter for the WHUR vs. Majic 102.3 battle in afternoon drive.
KiKi Brown: After her years hosting middays on WERQ (92Q)/Baltimore, KiKi Brown is familiar to listeners in the DMV area. She’s extremely active on social media, and her energy may help her make a powerful connection to listeners.
Skip Cheatham: Former KKDA/Dallas Morning Show Talent/Program Director Skip Cheatham hasn’t been on the air on a regular basis for years, but he’s still got it. He’s currently the Program Director/Executive Producer of “The D.L. Hughley Show,” and was recently heard filling in on the nationally syndicated program, and sounds more than capable of hosting an Urban AC afternoon show. Like Donnie Simpson, Skip’s camera-friendly appearance helps make him marketable on many platforms.
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